If Not, Here’s How to Start
What is online viral marketing? It is basically a successful advertising campaign. The phrase was a creation of a business school graduate, popularized by the media and a media critic named Douglas Rushkoff. It simply refers to your ability to reach an unlimited number of people by starting out with a handful.
If you tell me something that I think is interesting, I will tell my friends about it. If they, too, think it is interesting, they will tell their friends. They probably know people that I do not know. So, the circle of growth is unlimited. In the old days, we called it word of mouth advertising.
The difference between word of mouth advertising and online viral marketing has to do with the number of people that someone talks to every day. Let’s use me as an example. In my “real” life, I talk to my close family members every day. I may talk to my extended family members and my friends once a week.
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